Introduction: Merchandising
means to promote and sell a product to the potential customer/buyer.
The person, who do this job is called merchandiser. Since the sales
process often starts with the eyes, merchandising typically involves
presenting products in a visually favorable light, to try and encourage
purchases.
But in textile sector merchandising is a process which starts from buyer
developing to price submitting, order confirming and then execute the
order to ship goods in time with quality is called garments/apparel
merchandising. It is the garments whole selling business with foreign
buyer or countries.
Job responsibilities of a merchandiser: A merchandiser do some specific work. These are;
- Fabric requirements calculations: Merchandisers calculated total fabric consumption for a garment.
- Accessories requirements calculations: They calculated how many types of accessories and quantity required for a garment.
- Sourcing of fabric: They collected buyer required fabric from different countries and fabric manufacturer.
- Sourcing of accessories: They collected buyer required accessories from recommended company.
- Costing and pricing: The most important work of a merchandiser is costing and pricing. Here merchandiser negotiate a reasonable price with buyer including all types of cost to produce this garments and profit.
- Communication to buyers: A merchandiser need to communicate with buyer from confirming the order to final shipment.
Skilled required for a successful merchandiser: Merchandising is the most valuable and attractive job in recent times for a textile engineer. There are so many foreign and local buying house who offers this type of jobs. Some industries also offer merchandising jobs. But there need some skilled for become a successful merchandiser;
Ø Good command in English.
Ø Good knowledge in fiber, yarn, fabrics, dying, printing, colorfastness etc.
Ø Clear knowledge about quality and quantity production of garments.
Ø Should be hard worker.
Ø Should be responsible for this job.
Ø Must have knowledge in computer literacy, specially in E-mail, Microsoft Office etc.
Ø Should have ability to improve public relation.
Ø Should have well behaved personality.
Ø Should have well knowledge on calculation.
Flow chart or Sequence of merchandising:
Receive order from Buyer
(Sketch or picture, measurement chart, material details)
↓
Consumption
↓
Costing
↓
Negotiation with Buyer
↓
Order receiving
↓
L/C receiving
↓
Back to back L/C opening
↓
Sample developing and Approving
↓
Approval for bulk production
↓
Related work to production planning
↓
Start bulk production
↓
Line inspection
↓
Final inspection by Buyer
↓
Shipment to Buyer
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